Sales & Marketing

Sales & Marketing


Sales Support

The mission of the Sales Department is to promote The Beaches of Fort Myers & Sanibel to meeting professionals, the travel trade, and leisure visitors to positively influence visitor volume. The VCB Sales team provides resources to industry partners and travel influencers to help grow meeting business and pleasure travel in the destination.

Contact us to discuss ways in which we can partner!



  • Jill Vance 2018 400x400.jpg
    Jill Vance
    Director of Sales
    • Directs domestic sales strategy for groups, meetings and tour and travel
    • Manages sales budget, staffing, training


The Meeting Sales team is responsible for booking meetings at individual hotels throughout Lee County.

Meeting Sales Team

  • Betsy Bush 400x400 - White Background.png
    Betsy Bush
    National Sales Manager

    Territory: Washington, DC; Northeast USA

  • Erin Congregane 2018 400x400.jpg
    Erin Congregane
    Sales Manager

    Territory:  Southeast United States and Florida

  • jerry-terp-headshot_400x400 white background.png
    Jerry Terp
    National Sales Manager

    Territory: Minneapolis, MN; Midwest USA

  • Joan Barkowski 2018 400x400.jpg
    Joan Barkowski
    Sales Coordinator
    • Sales Coordinator for Southeast Meeting Sales Manager and Tourism Group Sales Manager
    • Southeast Meeting Planner and SMERF Site Tours (assists)
    • Southeast Meeting Planner and SMERF FAMs (assists)
  • Pam Brown 2016.jpg
    Pam Brown
    Conference & Event Manager

    Assists Midwest and Northeast Territories



The Tour & Travel team sells The Beaches of Fort Myers & Sanibel to tour operators, wholesalers and retail travel agents in the domestic and international arena. We attend trade shows, organize sales calls and missions in major cities and help to create itineraries and vacation package programs for tour operators. We also promote the destination directly to consumers.

Domestic Tour and Travel Sales Team

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    Candice Cocco
    Tourism Sales Manager

    Market: Motorcoach, Reunions, Social Groups

  • Jennifer Walla 2018 400x400.jpg
    Jennifer Walla
    Sales Coordinator

    Market: Travel Agents, Weddings, Consumers

  • Shelley Crant 400x400 white background.jpg
    Shelley Crant
    Marketing Representative

    Market: Consumer Trade Shows, Travel Agents


International Tour and Travel Team

  • Charm Evans 2017 400x400.jpg
    Sales Coordinator, International Tour & Travel
  • Gabriele Kuminek 400x400.jpg
    Senior PR Manager

    Territory: Germany, Austria & Switzerland

  • Jeanette Faria - 400 x 400 px.png
    Sales & Marketing Representative

    Territory:  Canada

  • Rob Wilson - 400 x 400 px.png
    Sales & Marketing Representative

    Territory: United Kingdom, Ireland, & Scandinavia

  • Nadia Bourgault 2019 - 400 x 400 px.png
    Nadia Bourgault
    Sales & Marketing Representative

    Territory: Germany, Austria & Switzerland