The Lee County Visitor & Convention Bureau (VCB) serves the broader interests of the economy of Lee County by acting as a marketing, sales, and services organization. Our mission is multifaceted:
Promote our destination globally
Support tourism industry development
Assist with preserving and protecting the area’s unique attributes
Activate the community in support of tourism
By identifying and showcasing what makes the area special and different from all other sun and sand destinations, VCB sales, marketing, media relations, and visitor services work together to deliver distinct and meaningful messaging to the traveling public to inspire and convince them to choose Lee County as their destination for vacations, meetings, and group events.